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Feature Articles

Mobile – The Big Opportunity for Realtors
There’s been an explosion the last 12 months around mobile. 43% of New Zealanders now regularly use their mobile phone for internet access, up from 15% a year ago. And the use of tablets will triple in the next 6 months. Tablet sales already exceed notebook sales. (read more) “The exploding mobile market is rapidly… Read More ›

Six reasons Realtors need their own website
With thousands of agents in NZ vying for business, it’s easy to get overlooked. The net provides the ideal way to market yourself more effectively – To set you apart from the crowd. 1. Build Your Brand & Reputation Personal branding in real estate provides a career safety net, building your reputation, with your own… Read More ›

Forget the sales funnel, watch the plumbing
This phrase was taken from a Realty services blog in the US, 1000watt. The article that caught my attention had a Realtor ‘to-do’ list for 2013. The author touched upon the many inefficiencies and ‘leaks’ around realty marketing today. The lost opportunities. Ad money wasted. Why promotions aren’t working well – Especially around online. 2013… Read More ›

Create Property Videos on iPhone
Some clients hesitate spending $2,000-$5,000 for a professional property video. But what if you could offer video for a tenth of this cost? Even your iPhone 4s can make good videos. You just need to know the tricks. Property videos are important not just to increase the odds of a sale, but to improve site… Read More ›

The Agentpress interviews
Here’s a review and samples taken from the new agentpress.com website. A site dedicated to help new and experienced Realtors do more online. Take more control of their own marketing and improve their personal branding. An early snippet is an audio interview in December 2012 with Tony Gilbert, a relatively new realtor and the owner… Read More ›

Giving New Realtors a Head Start
As mentioned by Tony in the Agentpress interviews, newcomers often struggle for months to get on their feet and make a decent living. They lack the local knowledge, contacts and experience. Their knowledge of the online world is often very limited too, getting barely a mention in their formal training. It’s part of the agency… Read More ›
Tech Talk

How to test your website
Many Realtor agencies have their own website, but unsure how it stacks up against the competition or even if it's liked by Google and can get traffic. They have ... Read More

WordPress Realty Sites
Are there better value options when it comes to Realty sites? One that has most of the fancy features of the big sites like realestate, harcourts etc, but ... Read More




